HeartHub

A rebrand of the Heart Research Institute (HRI) to encapsulate its evolution as a globally renowned research hub. This rebrand intended to engage the scholarly realm of students, doctors and specialists but also extend diversity in donors and increase public visibility. 

The essence of the HeartHub brand is “The heart is where it starts”. 

This rebrand emphasises community and science uniting together in discoveries of the heart. Focusing on accessibility of knowledge and scientific excellence, this project allowed my passion for storytelling to become visible in the brand identity and its real world application.