Lin & Lucy's Home

This interactive pop-up experience was a response to the Duolingo brief and aims to reframe what it means to be 'good' at maths by making it a celebration. 

I was in charge of directing the brand strategy and narrative through conceptual development. I also took the lead with the storytelling and copywriting for the project. 

Design Team: Cassandra Song, Chantelle Cortez Maglalang, Feby Bestari, Tam Le, Emily Yang